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Pi Green Innovations
Branding & Mascot design
Location
Bangalore, India
Year
2022
Industry
Clean Technology / Environmental Innovation
Scope
Brand Strategy, Logo Design, Visual Identity, Mascot Design & Brand Guidelines
Project Overview
PI Green Innovations is a technology company developing indigenous solutions to address air pollution and create a cleaner future. The project involved developing a complete brand identity that could communicate the company's focus on technology, sustainability and environmental impact while remaining accessible and engaging.
Design Intent
The identity was designed around the intersection of technology, environment and human connection. Rather than relying on conventional sustainability imagery, the visual language aimed to feel contemporary, optimistic and technology-led.
A key part of the identity was the development of a brand mascot, creating a recognisable and approachable personality for PI Green. The character also provided a flexible visual tool for communicating complex topics around air quality and clean technology in a more accessible way.
Deliverables
Logo & visual identity · Mascot design · Typography & colour system · Graphic language · Brand guidelines
Concept Development - Logo
The logo concept was built around two core ideas: PI and nature. I explored the mathematical symbol of Pi alongside the visual language of leaves to create a symbol that could represent both the company's technological foundation and its environmental purpose.
The resulting mark combines the two ideas into a simple, recognisable visual - connecting technology with nature within a single identity.
The Mascot
The mascot was developed from a simple idea: what if a character could eat carbon and breathe out clean air?
This led to the creation of Pi Man, a playful “carbon cutter” who consumes carbon as his superpower and releases clean air. The concept transformed PI Green's environmental mission into a simple, memorable visual story.
To give the character a more expressive and versatile personality, Pi Man was developed in a range of moods and expressions - from Happy Pi and Angry Pi to Sleepy Pi and other emotional states. This created a flexible character system that could respond to different communication contexts while keeping the brand playful, relatable and recognisable.
Industry Branding, Logo Design, Mascot Design
Year 2022
Client Pi Green Innovations